Female is the largest gender segment that held a share of around 54% in 2012 followed by male with 46 % share in 2012. Demand for games by female is primarily driven by increase in usage of internet in the homes and the rise in demand of smartphones.
Browse the full report PDF with TOC : Social Gaming Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019
In terms of geographical regions, Asia Pacific represents largest market for social gaming and is expected to reach USD 7.59 billion by 2019. Huge population in the region has boosted the demand of mobiles and smartphones which in turn has compelled the game designers to develop games of the mobile devices.
The global social gaming market was dominated by Zynga Inc. in 2012. Other important players in the global social gaming market include Playdom, Rock You, Rovio and others.
The global social gaming market is segmented as below:
Social Gaming Market
By revenue generation
- Virtual goods
- Lead generation offers
By Age Group
- 13 – 18 years
- 19 – 25 years
- 26 – 35 years
- 36 – 45 years
- 46+ years
- North America
- Asia Pacific
- Rest of the World (RoW)
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